{"id":15364,"date":"2022-03-16T16:14:18","date_gmt":"2022-03-16T10:14:18","guid":{"rendered":"https:\/\/nma.kz\/?p=15364"},"modified":"2022-04-14T17:27:19","modified_gmt":"2022-04-14T11:27:19","slug":"%d0%be%d0%b1%d0%b7%d0%be%d1%80-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%bd%d0%be%d0%b3%d0%be-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d0%b7%d0%b0-%d1%8f%d0%bd%d0%b2%d0%b0%d1%80%d1%8c-%d0%b4%d0%b5%d0%ba%d0%b0","status":"publish","type":"post","link":"https:\/\/nma.kz\/?p=15364","title":{"rendered":"\u041e\u0431\u0437\u043e\u0440 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0440\u044b\u043d\u043a\u0430 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0430 \u0437\u0430 2021 \u0433\u043e\u0434 \u043f\u043e \u043e\u0446\u0435\u043d\u043a\u0435 Kantar"},"content":{"rendered":"\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nma.kz\/wp-content\/uploads\/2022\/03\/AdobeStock_90231179-1024x683.jpeg\" alt=\"\" class=\"wp-image-15365\" width=\"275\" height=\"183\" srcset=\"https:\/\/nma.kz\/wp-content\/uploads\/2022\/03\/AdobeStock_90231179-1024x683.jpeg 1024w, https:\/\/nma.kz\/wp-content\/uploads\/2022\/03\/AdobeStock_90231179-300x200.jpeg 300w, https:\/\/nma.kz\/wp-content\/uploads\/2022\/03\/AdobeStock_90231179-150x100.jpeg 150w, https:\/\/nma.kz\/wp-content\/uploads\/2022\/03\/AdobeStock_90231179-768x512.jpeg 768w, https:\/\/nma.kz\/wp-content\/uploads\/2022\/03\/AdobeStock_90231179-1536x1024.jpeg 1536w, https:\/\/nma.kz\/wp-content\/uploads\/2022\/03\/AdobeStock_90231179-2048x1365.jpeg 2048w\" sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/><\/figure><\/div>\n\n\n\n<p>\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u0422\u0412 \u0432 2021 \u0433\u043e\u0434\u0443 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 10.7% \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 2020 \u0433\u043e\u0434\u043e\u043c. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0412 2021 \u0433\u043e\u0434\u0443 \u0432 \u0442\u0440\u043e\u0439\u043a\u0443 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0422\u0412 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043f\u043e \u0434\u043e\u043b\u0435  \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0432\u043e\u0448\u0435\u043b \u0422\u0412 \u043a\u0430\u043d\u0430\u043b \u041d\u0422\u041a, \u0441\u043c\u0435\u0441\u0442\u0438\u0432 31 \u043a\u0430\u043d\u0430\u043b \u043d\u0430 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u0443\u044e \u043f\u043e\u0437\u0438\u0446\u0438\u044e.<\/p>\n\n\n\n<p>\u041e\u0431\u0437\u043e\u0440 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d <a href=\"https:\/\/kantar.kz\/\" target=\"_blank\" rel=\"noreferrer noopener\">TNS Central Asia<\/a> \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u0422\u0412, \u0420\u0430\u0434\u0438\u043e, \u043f\u0435\u0447\u0430\u0442\u043d\u044b\u0445 \u0438\u0437\u0434\u0430\u043d\u0438\u0439, \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0439 \u043d\u0430\u0440\u0443\u0436\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0433. \u0410\u043b\u043c\u0430\u0442\u044b, \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435.<\/p>\n\n\n\n<p>\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u043f\u043e&nbsp;<a href=\"https:\/\/kantar.kz\/uploads\/Reports\/obzor_reklama_rinok_jan_dec_2021.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u0441\u0441\u044b\u043b\u043a\u0435<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u0422\u0412 \u0432 2021 \u0433\u043e\u0434\u0443 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 10.7% \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 2020 \u0433\u043e\u0434\u043e\u043c. \u0412 2021 \u0433\u043e\u0434\u0443 \u0432 \u0442\u0440\u043e\u0439\u043a\u0443 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0422\u0412 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043f\u043e \u0434\u043e\u043b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0432\u043e\u0448\u0435\u043b \u0422\u0412 \u043a\u0430\u043d\u0430\u043b \u041d\u0422\u041a, \u0441\u043c\u0435\u0441\u0442\u0438\u0432 31 \u043a\u0430\u043d\u0430\u043b \u043d\u0430 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u0443\u044e \u043f\u043e\u0437\u0438\u0446\u0438\u044e. \u041e\u0431\u0437\u043e\u0440 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d TNS Central Asia \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u0422\u0412, \u0420\u0430\u0434\u0438\u043e, \u043f\u0435\u0447\u0430\u0442\u043d\u044b\u0445 \u0438\u0437\u0434\u0430\u043d\u0438\u0439, \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0439 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-15364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10"],"_links":{"self":[{"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/posts\/15364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nma.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15364"}],"version-history":[{"count":9,"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/posts\/15364\/revisions"}],"predecessor-version":[{"id":15393,"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/posts\/15364\/revisions\/15393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/media\/15365"}],"wp:attachment":[{"href":"https:\/\/nma.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nma.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nma.kz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}