{"id":16344,"date":"2022-09-14T16:41:32","date_gmt":"2022-09-14T10:41:32","guid":{"rendered":"https:\/\/nma.kz\/?p=16344"},"modified":"2022-09-14T16:41:40","modified_gmt":"2022-09-14T10:41:40","slug":"%d0%ba%d1%80%d0%b0%d1%82%d0%ba%d0%b8%d0%b9-%d0%be%d0%b1%d0%b7%d0%be%d1%80-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%bd%d0%be%d0%b3%d0%be-%d1%82%d0%b2-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d0%b2-%d0%ba%d0%b0","status":"publish","type":"post","link":"https:\/\/nma.kz\/?p=16344","title":{"rendered":"\u041a\u0440\u0430\u0442\u043a\u0438\u0439 \u043e\u0431\u0437\u043e\u0440 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0422\u0412 \u0440\u044b\u043d\u043a\u0430 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435 (Kantar)"},"content":{"rendered":"\n<p>\u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0438 2022 \u0433\u043e\u0434\u0430 \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c <a href=\"https:\/\/kantar.kz\/uploads\/analitics\/2022\/obzor_reklama_rinok_KZ_jan_jun_2022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Kantar <\/a>\u0431\u044e\u0434\u0436\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u0422\u0412 \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u043b\u0441\u044f \u043d\u0430 12,3% \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u043c \u043f\u0435\u0440\u0438\u043e\u0434\u043e\u043c 2021 \u0433\u043e\u0434\u0430.<\/p>\n\n\n\n<p>\u0412 \u044d\u0442\u043e\u0442 \u043f\u0435\u0440\u0438\u043e\u0434 \u043d\u0430 \u0422\u0412 \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u044b 237 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e \u043d\u0430 9,2% \u043c\u0435\u043d\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 \u044f\u043d\u0432\u0430\u0440\u0435 &#8212; \u0438\u044e\u043d\u0435 2021 \u0433\u043e\u0434\u0430.<\/p>\n\n\n\n<p>\u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0438 2022 \u0433\u043e\u0434\u0430 \u0432 \u0442\u0440\u043e\u0439\u043a\u0443 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0422\u0412 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043f\u043e \u0434\u043e\u043b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u0432\u043e\u0448\u043b\u0438 \u0422\u0412 \u043a\u0430\u043d\u0430\u043b\u044b: \u041f\u0435\u0440\u0432\u044b\u0439 \u043a\u0430\u043d\u0430\u043b \u0415\u0432\u0440\u0430\u0437\u0438\u044f, \u041a\u0422\u041a, 31 \u043a\u0430\u043d\u0430\u043b.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u041e\u0431\u0437\u043e\u0440 \u043d\u043e\u0441\u0438\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \/ \u0422\u0412<br>\u042f\u043d\u0432\u0430\u0440\u044c\u2013\u0418\u044e\u043d\u044c 2022 vs. \u042f\u043d\u0432\u0430\u0440\u044c-\u0418\u044e\u043d\u044c 2021, %<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"478\" src=\"https:\/\/nma.kz\/wp-content\/uploads\/2022\/09\/\u0414\u043e\u043b\u044f-\u0422\u041e\u041f-10-\u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u043e\u0432-\u043f\u043e-\u0431\u0430\u0437\u043e\u0432\u044b\u043c-\u0431\u044e\u0434\u0436\u0435\u0442\u0430\u043c.png\" alt=\"\" class=\"wp-image-16352\" srcset=\"https:\/\/nma.kz\/wp-content\/uploads\/2022\/09\/\u0414\u043e\u043b\u044f-\u0422\u041e\u041f-10-\u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u043e\u0432-\u043f\u043e-\u0431\u0430\u0437\u043e\u0432\u044b\u043c-\u0431\u044e\u0434\u0436\u0435\u0442\u0430\u043c.png 523w, https:\/\/nma.kz\/wp-content\/uploads\/2022\/09\/\u0414\u043e\u043b\u044f-\u0422\u041e\u041f-10-\u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u043e\u0432-\u043f\u043e-\u0431\u0430\u0437\u043e\u0432\u044b\u043c-\u0431\u044e\u0434\u0436\u0435\u0442\u0430\u043c-300x274.png 300w, https:\/\/nma.kz\/wp-content\/uploads\/2022\/09\/\u0414\u043e\u043b\u044f-\u0422\u041e\u041f-10-\u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u043e\u0432-\u043f\u043e-\u0431\u0430\u0437\u043e\u0432\u044b\u043c-\u0431\u044e\u0434\u0436\u0435\u0442\u0430\u043c-150x137.png 150w\" sizes=\"auto, (max-width: 523px) 100vw, 523px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><em>\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>\u0411\u044e\u0434\u0436\u0435\u0442\u044b \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u041d\u0414\u0421<\/em>;<\/li><li><em>\u041f\u0440\u0438 \u0440\u0430\u0441\u0447\u0435\u0442\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u044b \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0430\u0439\u0441-\u043b\u0438\u0441\u0442\u044b \u0421\u041c\u0418 \u0438 \u043c\u0435\u0434\u0438\u0430\u0441\u0435\u043b\u043b\u0435\u0440\u043e\u0432 \u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u0430\u0445 \u0421\u0428\u0410 \u0431\u0435\u0437 \u0443\u0447\u0435\u0442\u0430 \u0441\u043a\u0438\u0434\u043e\u043a \u0438 \u043d\u0430\u0434\u0431\u0430\u0432\u043e\u043a<\/em>;<\/li><li><em>\u0423\u0447\u0438\u0442\u044b\u0432\u0430\u043b\u0438\u0441\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0440\u043e\u043b\u0438\u043a\u0438 \u043d\u0430 \u0422\u0412 \u043a\u0430\u043d\u0430\u043b\u0430\u0445: 1 \u043a\u0430\u043d\u0430\u043b \u0415\u0432\u0440\u0430\u0437\u0438\u044f, 31 \u043a\u0430\u043d\u0430\u043b, \u041a\u0422\u041a, \u041c\u0418\u0420, \u041d\u043e\u0432\u043e\u0435 \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0435, \u041d\u0422\u041a, \u0421\u0435\u0434\u044c\u043c\u043e\u0439 \u043a\u0430\u043d\u0430\u043b, \u0421\u0422\u0412, \u0422\u0412-\u0441\u0435\u0442\u044c IMS, \u0422\u0412-\u0441\u0435\u0442\u044c TVMA, \u0422\u0412-\u0441\u0435\u0442\u044c \u0425\u0430\u0431\u0430\u0440, \u0422\u043e\u0439 \u0414\u0443\u043c\u0430\u043d, \u0422\u0443\u0440\u0430\u043d \u0422\u0412, \u0425\u0430\u0431\u0430\u0440, \u0425\u0430\u0431\u0430\u0440 24, Almaty TV, Astana TV, Atameken Business, Balapan, Gakku, El Arna, Kazakh TV, Qazaqstan, Qazsport, Setanta Qazaqstan, Setanta Sports <\/em>;<\/li><li><em>\u041f\u0440\u0438 \u0440\u0430\u0441\u0447\u0435\u0442\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 \u043d\u0435 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u043b\u0430\u0441\u044c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u043c\u0430\u0441\u0441\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0422\u0412, \u0420\u0430\u0434\u0438\u043e, \u041f\u0440\u0435\u0441\u0441\u044b, \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e-\u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439.<\/em><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0438 2022 \u0433\u043e\u0434\u0430 \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Kantar \u0431\u044e\u0434\u0436\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u0422\u0412 \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u043b\u0441\u044f \u043d\u0430 12,3% \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u043c \u043f\u0435\u0440\u0438\u043e\u0434\u043e\u043c 2021 \u0433\u043e\u0434\u0430. \u0412 \u044d\u0442\u043e\u0442 \u043f\u0435\u0440\u0438\u043e\u0434 \u043d\u0430 \u0422\u0412 \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u044b 237 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e \u043d\u0430 9,2% \u043c\u0435\u043d\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 \u044f\u043d\u0432\u0430\u0440\u0435 &#8212; \u0438\u044e\u043d\u0435 2021 \u0433\u043e\u0434\u0430. \u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0438 2022 \u0433\u043e\u0434\u0430 \u0432 \u0442\u0440\u043e\u0439\u043a\u0443 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0422\u0412 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043f\u043e \u0434\u043e\u043b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-16344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10"],"_links":{"self":[{"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/posts\/16344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nma.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16344"}],"version-history":[{"count":1,"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/posts\/16344\/revisions"}],"predecessor-version":[{"id":16354,"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/posts\/16344\/revisions\/16354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nma.kz\/index.php?rest_route=\/wp\/v2\/media\/16353"}],"wp:attachment":[{"href":"https:\/\/nma.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nma.kz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nma.kz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}